Most current Trends in Wedding ceremony Jewellery

Jan 13 2024 Published by admin under Uncategorized

Every woman appears to be her very best on her wedding day. And also what adds to her shining attractiveness will be the wedding jewelry. The transforming times, preferences, globalization, as well as intense monetary conditions, have affected the modern bride’s range of jewelry.

A young new bride-to-be plus a budding fashion designer says she loves the heavy plus stone studded pieces of jewelry that my grandma and mom wore for their marriage ceremonies. “I wouldn’t mind donning that stuff for my special day too the lady added.” The modern woman shares the same appreciation and adoration for jewellery as the older generations. Yet, she does not like stashing away her pieces of jewelry in a vault. She would like to wear it on a regular basis.

Aside from, western clothes are steadily gaining popularity amongst the young era and heavy, chunky don’t supplement that kind of clothing. Today’s woman prefers pieces of jewelry which can be used as a fashion assertion, every day. This change of taste is principal because more and more women are working nowadays. Consequently, they have got even more exposure. And the actual financial freedom they enjoy is one of the purposes that they are prepared to test.

Furthermore, inter-caste marriages are also getting common. Each one of these aspects has inspired a lady’s selection of wedding ceremony jewelry as well. Currently individuals go beyond the tali, six bangles, a couple of rings plus the diamond earring which constituted the typical marriage jewellery package.

Traditionally trendsetting…from jhumkas and chandbalis to intricately handcrafted one-of-a-kind designs, we have you covered for accessorizing all your traditional wear for weddings, festivals and special occasions. You’ll find gold-plated or plain silver earrings studded with pearls, Swarovski crystals, stones or glass in elaborate traditional motifs here. From peacock and flowers to crescent, fish and god motifs, each of these earrings has something traditionally special that will speak to you. Thetiysha Online Shopping.

Even though you will find a demand for diamond pieces of jewelry. With regards to wedding jewels, many people still favor traditional stuff. On the other hand, the demand for traditional designs produced as lightweight jewelry has grown throughout the years. This is a sentiment that is being echoed by the majority of jewelers across the length and also breadth of the country. On the other hand, not all are pleased to attribute this upward rise in the requirement for compact jewelry to either economic depression or perhaps the sky-soaring prices of gold.

They think that this is because artisans today have the ware with all to produce elaborate designs that create an impression of weight without being awkward for the individual. However hefty, conventional jewelry remains to be largely the choice as far as wedding jewelry is concerned, a sector of this particular market has certainly been taken over by featherweight jewelry.

As far as layouts are involved, the much younger generation is headed in for designs that are a mixture of the typical as well as the modern. An Indian wedding is absolutely not a one-day affair. Consequently, the kind of jewelry selected also depends upon the actual function for which it is actually being ordered.

Our traditional necklaces are perfectly suited for festive occasions and wedding functions. A well-defined necklace is indeed a must-have jewellery box addition to complete your traditional attire for special moments. You can also choose one of these evergreen styles as a wedding gift for the bride to be. She will surely cherish it forever! Tribal Silver Necklace.

For instance, for functions like Mehendi, sangeet or gaye holud(in the case of Bengalis) the choice will be basic, gold or precious stone jewellery. As opposed to the actual wedding event as well as the reception the choice will be more elaborate- heavy jewelry perhaps. Almost all jewelers in the area also believe that the kind of wedding jewelry obtained also depends on the community to which the respective bride, as well as groom, belong.

Before the trend was to acquire weighty jewelry for marriage ceremonies or otherwise because gold was in fact looked upon as an investment. It was the “streedhan” that the daughter had taken along with her. An item that she could fall back on for economical support should the need crop up.

Currently, people are much more worried about selecting the right components for bridal use. A thought that will be echoed by industry pandits whenever they state that the young bride of today is certainly more fashion-conscious than her predecessors, and so accessorizing her current wardrobe is definitely one of her primary worries.

And this has resulted in the popularity of the use of both treasured and semi-precious stones in wedding jewelry. Consequently, for today’s new bride what is important is actually jewelry that has struck the perfect balance between the trendy and the classic. Stuff that is actually part of her day-to-day extras!

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Ameet Parekh’S Work Being Recognized On A Pan India Level

Jan 13 2024 Published by admin under Uncategorized

Ameet Parekh’S Almost A Decade Long Work With Business Owners Was Featured Along With India’S Top Achievers In Business Fraternity.

Ameet Parekh was recognized for his amazing work with business owners in the Economic Times special acknowledgment edition called ET Game changer on a Pan India level in September 2021. It’s an exceptionally well-made edition that featured the top achievers in the business community who have made it big through their professional expertise. These people have also brought glory to their respective industries, especially during these trying times. The Economic Times had rolled out an all-exclusive All Editions Supplement that recognized these achievers.

There are so many visionaries who aim for the best in life. These people give their whole lives to something they are passionate about. But having a passion isn’t enough, but also requires a lot of patience and hard work. So their passion combined with these attributes that all successful entrepreneurs have is what makes these people exceptional. That is why the achievers from every field are getting the respect that they deserve. Ameet Parekh himself being one of them.

Ameet Parekh, who is known for his workshops will soon be conducting yet another edition of the Business Freedom Challenge Workshop. Everyone in the industry knows how impactful Ameet Parekh workshops are. No wonder they are all always sold out. Since he has helped so many businesses along the way, coupled with his own experiences, his knowledge in this subject matter is through the roof. The way he delivers this knowledge is also super impressive. His delivery and speech skills are complimented by many.

Because of all the above reasons, one can imagine why a workshop like this would be an opportunity that shouldn’t be missed. Ameet Parekh’s Business Freedom Challenge Workshop is going to be extraordinarily informative and will address challenges faced by business owners and a good opportunity for anyone who wants to achieve these exceptional goals with their venture. Business owners will learn how to create a system-centric business to build strong revenue streams. No entrepreneur who wants to either launch a startup or scale up their already set business should ignore this opportunity.

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Tips For Purchasing Bridesmaid Jewelry

Jan 13 2024 Published by admin under Uncategorized

In case you are looking for bridal jewellery or bridesmaid jewellery, jewellers are naturally the place to visit. Almost all of these jewellers have their own very own wedding event jewellery brochures mainly because catering to the wedding industry always provides a healthier return of investments. Hence, it will probably be very easy for you to get the jewellery that you and your entourage will be needing on your big day.

Earrings never go out of style and any traditional attire is truly complemented by a beautiful pair of earrings. Whether you are someone who likes to wear small studs or someone who goes all the way to flaunt long dangling statement earrings with intricate detailing, Tribe will surely have something for your personal expression of style. Moreover, one could go with colourfully embellished pieces matching with the colour of their ethnic outfit or choose to don neutral or pearls and even earrings studded with multi-coloured stones or glass – versatile in their own right. We have some of the classiest classic designs that will bring the limelight to you, be it any occasion. We keep launching new traditional jewellery collections from time to time, which means you’ll always have plenty of latest traditional styles to choose from. Make one of these your own for a traditional style statement with Tribe. Tribal Silver Earrings

While purchasing wedding jewellery is really a relatively difficult event in itself, buying jewellery for your bridesmaids might be even more complicated to do. When you are picking high-quality jewellery to put on with your own wedding gown, you will be only considering your individual tastes and style.

However, your personal taste and design may very well be wholly different from that of your bridesmaids. If you are going to obtain jewellery for your bridesmaids, you must choose jewellery pieces that they will really like putting on. It is really not enough that you choose jewellery for your bridesmaids mainly because you want them.

Familiarize yourself with Your Bridesmaids before you buy Bridesmaids Jewellery

It really is vital that you opt for jewellery for your bridesmaids that will truly satisfy their particular style. The pieces of jewellery that you will select out for them should be desirable enough to be used for other events and also occasions. It would assist you a lot in making better choices of what high-quality jewellery to acquire should you familiarise yourself with your bridesmaids’ choices before you shop with jewellers.

Earrings are evergreen accessories and the easiest way to style up or down your everyday western, fusion or even Indian wear. We suggest you take a few picks from our contemporary earrings collection for a casual chic statement. There are plenty of designs to choose from among studs, hoops, tassel earrings, front-back styles and danglers which range anywhere from antique baroque motifs to floral patterns and modern classic lines. Handcrafted out of plain and gold-plated silver or alloy, many of these pieces are studded with Swarovski crystals, pearls, rubies, opal, sapphire and other gemstones, or adorned with enamel details. Some styles even have pop colours that can pep up any attire and even your mood! Maang Tikka Silver Gold Plated.

For instance, you ought to think about the general colouring of your bridesmaids and pick pieces of jewellery that will complement their skin colour. In the event your bridesmaids have fair and pink-toned skin, silver or platinum jewellery will be more effective for her. In case she actually is a brunette with olive-toned skin, you may want to go for gold jewellery for her to use.

Your bridesmaids’ individual personalities should factor into your choice of jewellery for your bridesmaids too. For example, if one of them is a unique kind, she may take pleasure in Celtic-style jewellery. If the lady prefers a solid, classy appearance, you might like to pick out geometric or Art Deco items for her.

Purchasing with Jewellers

The high-quality jewellery that you will be buying for your wedding ceremony entourage may eat a major part of your wedding event budget. As a result, it is essential for you to get the best deal that you can get from your choice of jewellers, like special discounts. You are a lot more likely to obtain these discount rates in the event you get the jewellery you need in big amounts from a single dealer, therefore pick the wedding jewellery that you need from one jeweller if perhaps it is feasible.

It will really help you a lot if you would put aside some time and devote some work to purchasing bridesmaid jewellery. In doing so, you are more than likely to get the jewellery pieces that your bridesmaids will absolutely love, and you will probably get your jewellery at far more reasonable prices from jewellers.

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How Much Should We Budget for Database Marketing VS Sales Lead Generation?

Jun 23 2023 Published by admin under Uncategorized

A mature database marketing program spends under half of their funding toward image awareness and sales lead programs.

It seems the majority of business to business marketers put over 90% of the budget into image enhancement, market awareness and sales lead generation programs, while under 10% goes into database marketing. This approach is incorrect.

As an alternative, if you’re new to the database marketing game, consider putting about 3/4 or your marketing budget to image enhancement, market awareness and sales lead generation. Then spend the remainder funding other database programs with the intent to develop and nurture hot prospects until they become qualified leads or make a purchase. You may also want to save a bit of this remaining budget to target your existing customers to upsell, retain, upgrade or add-on to the current offerings.

Those businesses which have more developed database programs, particularly those who have demonstrated an ability to measure and increase sales from database marketing programs, usually end up spending less than 50% of their budget on these sales lead, image and awareness-enhancing programs. Why is this so? It’s simple: because they know they aren’t required to spend so much on these objectives when also effectively using a quality database marketing program. These savvy database marketers are able to use the remaining 50% on communications programs directed specifically at their prospects, customers, and leads. These select, coordinated and consistent marketing campaigns are designed to locate and develop sales opportunities.

Although sales lead generation, image, and awareness all play an important role, these programs are most effective along with a well-executed database marketing program. A good balance between both marketing aspects will help you reach top levels of performance in your direct marketing efforts.

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Direct Selling Online – An Insider’s View

Jun 23 2023 Published by admin under Uncategorized

A Direct Selling online business, also called Direct Sales, is one of the most profitable ways to start an online business. One of the primary benefits is the freedom to decide what your paycheck will be. You are rewarded financially for how smart you work, not how hard.

There are a many misconceptions between direct selling online and MLM companies. Although they are both related to selling they are not the same. Most MLM affiliates are marketing products that are not high-ticket items, therefore providing smaller commissions. In MLM you are also required to build a very large downline in order to make the type of money people dream about. This can take anywhere from 2-10 years. However, in direct selling online, the compensation plans enable affiliates to beginning earning large commissions immediately. This enables affiliates to begin turning their annual income into their monthly income fairly quickly.

In order to be successful in direct selling online, there are several key components to look for when selecting which company to work with. First and foremost one should find a team that has experience, support and a proven system in place. Although many teams claim to have these components, it’s essential to do your own research.

As a new entrepreneur, you will save yourself time and money by following the leaders on your team. Leaders have already spent their time and money discovering what works and what is not successful. Individuals who take this advice to heart, are able to propel themselves further along in their business, than those who insist on “doing it their own way.”

World famous finance and business experts Donald Trump and Robert Kiyosaki recently released a book titled, Why We Want You To Be Rich. This book dedicates an entire chapter to direct sales and direct selling online. Both Trump and Kiyosaki state that beginning your entrepreneurial career in direct sales can be one of the best decisions a new entrepreneur can make. An individual can plug into a system and receive all the real-world business training they need to be successful, for a very reasonable cost. Once an individual has established himself or herself in direct selling online, they have the experience required to take their business enterprise to the next level where the sky is the limit!

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What Article Marketing Will Do For Your Business

Jun 23 2023 Published by admin under Uncategorized

Article marketing is a well established type of advertising that involves writing short articles related to your business. Article marketing has several benefits, including establishing yourself as an expert, lead generation, increased site traffic and improved search engine rank. When you write an article then give people free use of it, you get some back-links and website traffic if your article is re-published elsewhere. Article marketing is therefore one of the fastest ways to develop back-links to your website often resulting in improved search engine results.

Thus article marketing is one of the most powerful skills you can learn for the promotion of your online business and is the most effective way to drive free, targeted traffic to your website, blog or product. However article marketing works slowly and you shouldn’t expect to get a load of traffic overnight.

So how to you get increased traffic from article marketing?

You write articles relating to the benefits of your products or service and place them in article directories which can get your name before millions of people, help you to establish yourself as an expert on your subject matter, and drive traffic to your websites. The greater majority of authors never make it beyond single figure article counts, with the most prolific writers enjoying significant traffic rewards because they publish many articles.

It doesn’t have to be spectacular, but you can create a steady trickle of incoming traffic from the sites that published them. Without traffic, it’s hard for an internet marketer to be successful. You must be prepared to deliver what the search engines want to get lots of free targeted traffic. Articles that are interesting and informative will act to draw targeted traffic direct to your website in both the short term and the long term. Articles I submitted to one article directory over two years ago still brings regular visitors to my site proving that high quality articles can be “timeless” and provide web site links and targeted traffic to your website for years to come. This is because article marketing caters to the thousands of websites on the internet that are looking for original content.

Articles should be written to target particular keyword niches, and distributed to content publishers that cater to those markets. Greater attention to the content creation process will create greater appeal to your target audience. Simply put, if you have AdSense sites, then you NEED to be using article promotion, otherwise you’re missing out on new income from the advertising which your visitors click on.

However, don’t be fooled into thinking that just writing a few articles and building in some links will push your website to the number one position for your primary keywords. Most major search engines see incoming links as ‘votes of confidence’ and may rank a page higher due to these votes. Your article will serve as a viral marketing tool that will grow in exposure to steadily generate even more permanent direct web site links that result in even more targeted visitors to your web site. If you want to build one way links to your website, learn more about directory submissions.

Article submission sites like EzineArticles.com get the spider bot treatment because of their regularly updated content which in turn speeds indexing of the site. As proof of the popularity of article marketing, article directories have watched their submissions mushroom by 400% over the last two years.

When articles are published to the Internet, the content, based on keywords used in them, attracts the attention of search engine spiders. These articles should be quite different from each other, and the links in the author bio should be directly to the important pages you identified and include the top keyword for those pages in the link text. If we assume that you have focused your website(s) for your most important keyword(s), then article marketing can be used in a very effective way to drive home and support that focus but most experts agree that if you try and get too promotional you may turn off potential publishers.

The great thing about article marketing is that you are rewarded with one-way incoming links from your resource box at the foot of every article, yet you don’t have to reciprocate as you would with link exchanges, which in theory should reward you with better search engine rankings.

So, article marketing and submission is one of the easiest kinds of website promotion, it is a perfect way to focus your website marketing on the full range of your most important search phrases and it is a practice that no webmaster, blogger or Internet marketer should go without doing.

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What Mobile Marketing Can Do For You

Jun 23 2023 Published by admin under Uncategorized

How many people do you know without a cell phone? Within our technologically savvy environment, for most people that number is probably close to zero. Given the changing trends of society, where people are reminded to turn their mobile devices off in a movie theatre, the concept and implementation of mobile marketing becomes more and more relevant everyday. What better way to get a message out to a niche audience than through a device that people carry with them twenty-four hours a day, seven days a week? Just as cell phones, BlackBerrys, and iPhones keep us connected to people across the globe, they also provide a new avenue for businesses to garner customers and attract a targeted group of consumers. Therefore, businesses should and inevitably will embrace this innovative concept of mobile marketing, realizing that the possibilities are endless as it will certainly play a pivotal role in the future of marketing and advertising.

In today’s media saturated world, businesses are constantly looking for a viable outlet to attract their target consumers. Over the last decade, traditional media forms such as newspapers and magazines have become less popular among the masses, and by extension, a less formidable way to advertise. According to a recent M:Metrics report, the average person sees more advertisements in one day than people of 50 years ago saw in a lifetime, severely desensitizing consumers and destroying the marketing effect. Additionally, the widespread use of DVR devices such as TiVo has weakened the impact of television ads, while pop-up and banner blockers have diluted web ads. So how are businesses supposed to promote their product or service? The simple answer: mobile marketing. Unlike the more traditional forms of advertising, mobile marketing is able to bypass common hold-ups and reach an attentive audience, anywhere at anytime.

Given the current situation, mobile marketing offers a solution to many of the marketing woes mentioned above. According to the Mobile Marketing Association (MMA), “three in four mobile phone users text message at least occasionally.” Over 525 million text messages are sent each day. Therefore, mobile marketing opens the door to an extremely large group of consumers that can be targeted by specific demographics. A further advantage mobile marketing presents compared to more traditional forms of advertising is its ability to generate interaction with the consumer, which ultimately increases brand recognition. Instead of simply reading or watching an ad, users can actively participate by playing games, voting via text message, and interacting in a number of other ways. This idea of interaction also makes it possible to measure an ad’s impact more effectively.

Although still a new technology, many are finding that the benefits of mobile marketing far outweigh any risks. Those that adopt mobile marketing solutions can build a vast database of interested consumers that can be contacted instantly. Imagine spending advertising dollars on a campaign that immediately reaches your targeted audience and bypasses the disinterested, saving time, money, and headaches. With mobile marketing, all this is possible. Businesses are not forced to waste valuable money and resources on an audience that will never have any interest in the brand’s product or service. Say a local restaurant was having a slow night and decided to text all those registered in their database with a coupon to come in that evening. Instead of spending valuable time and money to print a coupon amd put the ad in a newspaper (where the majority of people will simply ignore it), that restaurant could immediately have direct access to thousands customers. Mobile marketing with a company such as EnMobile offers direct and instant access to a business’s prime audience.

Overall, mobile marketing represents the new age of marketing and advertising. As people adopt new technologies such as text messaging into their daily routines, businesses should look at how they can capitalize on this current craze, which shows no signs of slowing down. Incorporating a mobile marketing campaign into one’s business strategy has numerous positive benefits that traditional platforms do not offer. If a business is looking to expand to the next level, they should seriously consider a mobile marketing campaign.

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Marketing Agencies – What You Need To Know

Jun 23 2023 Published by admin under Uncategorized

The aim of marketing agencies is to help the business take its product or service to the customer. In other words, the marketing agency eases the process of marketing that is so crucial for any business.

A marketing agency has a lot of work to do. These agencies are responsible for research and analysis to identify the target customer base for a business and then try through various exercises to turn them into clients. They also work on ways to retain the clients while extending further development of contacts with them. However, the principal role that marketing agencies play involves increasing the turnover rate and also the average statistical purchase value while keeping the target addressees well informed about new products, services, etc.

What Do Marketing Agencies Do To Be Effective

To achieve the tasks effectively, marketing agencies adopt several means including using Direct Mail, Telemarketing, Database Marketing, List-Broking, Unaddressed mail, BTL-Event support, Client/Customer Loyalty Program and Web Marketing. Marketing agencies also oversee the advertisement channels that include promotion through television, radio and newspapers. And also ‘point of sale’ advertising.

While Direct Mail is a personally addressed mail sent by post that is mostly self-explanatory, providing the information about a product or service along with ad matter in the form of glossy printed text with or without images, Telemarketing on the other hand is done through the telephone. However, Telemarketing may not always be a direct sale, it may provide the client’s credibility in producing goods that are beneficial to consumption or use.

Database marketing is more or less a kind of tailored marketing where the marketing agency creates the database, keeping in mind the client’s targeted audience. For example, creation of a database of pork eating communities in Brooklyn will prove futile to a client selling canned vegetable products. Database marketing is important because it helps the business reach out to the existing customer by first creating a list, which is a great starting point.

Some marketing agencies act as List-broker as the intermediary in the lease of databases (personal data as well as juridical data) created by their owners under the current law of the particular state and help a client to deal with it.

There is nothing funny about unaddressed mail. We all get scores of them dumped into our mail-boxes everyday, un-addressed and unsolicited. But their effectiveness is fairly good, at least among those people who do not get these many mailers. Leaflets, brochures and promotional matters received through the mail-box sometimes make the kid go for a breakfast food that others detest. In any case, these flashy fliers often stir up tempests in tea cup on the breakfast table. And here is its efficacy – to raise controversy – to raise interest.

Marketing agencies are today doing an extremely important work. But sometimes the work done by them crosses path with the advertising agency and the in-house marketing department of a big business house. In many cases, while the job of the advertising agency is to advertise, the role of the marketing agency is wider. That is because advertising is just a small part of marketing, which is a bigger subject.

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The Best Format To Use In Advertising If You Are Going To Use Direct Mail

Jun 23 2023 Published by admin under Uncategorized

In my advertising seminars, I always get asked about direct mail…specifically ADVO, Val-Pak, and the magazines that are full of coupons. I’m not talking about direct mail to your customer list. I’m talking about the “marriage mail” that is sent to every resident in a given area…Junk mail.

There are really three formats:

The envelope stuffed with coupons and loose offers. Val-Pak is an example.

Direct mail postcards. These are bundled with the rest of your mail, and are very cheap.: usually less than a dime each. ADVO is an example.

The book of coupons & offers. This looks like a magazine. It may cost a few cents for a full page (81/2 X 11 inches) ad per recipient.

My choices? I’ve used all three formats repeatedly. The advantage of the postcard is that everyone will at least look at the postcard before they throw it away. And ADVO will blanket a large area for a little money. I remember (just a couple years ago…the last time I used them) getting 40,000 postcards printed, addressed, and mailed for less than $900.

I only stopped using them when I realized that I got a better result from the magazine type mailer, and the ADVO ads were cannibalizing the results from the magazine ads.

(Claude’s law #4657…Don’t send out two (or three) direct mail ads out at the same time. Your results won’t be higher than if you just sent out the best ad. If the readers read two of the same ad…they won’t buy twice as much. They will buy the same as if they just saw one ad)

We have always got the best result from the magazine style mailer. In our case The Town Money Saver. Most of you reading this will not be in their area. But there is usually a company publishing a magazine style mailer in your area.

Their sales pitch (from The Town Money Saver) is that the customer will keep the mailer longer because it’s in the form of a magazine. At first, I didn’t believe it, but there is some truth to the claim. Our response to a monthly mailing is this; a few sales the few days after the ad comes out…followed buy a high end sale every couple of days…with a few sales that last day the mailer is good (there are expiration dates on all our ads)

Here is a HUGE advantage of this format…

You can write a far better offer on a complete page than you can on a postcard or coupon.

Our full page ads out pull our half page ads by a factor of five! Why? Because we are selling higher end stuff. The more expensive the thing you are selling…the more you have to tell about it to establish the value & create the desire to buy it.

Let’s say you are selling a vacuum cleaner for $500 in your ad. You have to establish the value, create desire, create the desire to buy it from you, and make it sound like the “bargain of the century”. You just can’t do that on a postcard. On a postcard, you can give a free offer for coming into your store…or sell an inexpensive item.

And here is something else we do…

We place two or three ads in the same magazine..at the same time…for different offers. And they all pull as well as if they were the only ad we placed. We’ve had as many as four full page ads in a 32 page coupon magazine.

We currently are running three ads in the same book. All pulling very well.

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Don’t Advertise, Just Market

Jun 23 2023 Published by admin under Uncategorized

Advertising is a waste of budgeting when used on its’ own. Despite common misconception, there are two steps in marketing. The two steps are identified as Advertising and Selling. Hold the phone though folks, I know most people think they are not good at selling. However, keep reading this article as you will realize that selling is a lot easier than you may think… at least this type of selling.

Don’t waste your budget, take advantage of both steps! The steps and descriptions are as follows:

o Advertising- Tell your market who you are!

o Selling- Explain to these same people that are in your market, the benefits of your product/ service.

These two steps are simple, and get even simpler with practice. It’s 98% repetition, and 2% creativeness. Change up slightly every once in awhile, but not too often.

Here are five different marketing ideas that utilize both steps. Use these and come up with a few of your own and you will be on your way to creating an exciting and successful marketing campaign. Here are the five ideas along with how it utilizes both marketing steps:

1. Networking- This is an excellent way of marketing. You can network with absolutely anybody and it’s so EASY! Think about it, make a mental list of your friends. How did you meet them? That is networking. Some of the people you can network with is prospective clients, government officials, and even competitors! How can networking with competitors help? Very simple, if they get too much work, they will outsource it to other professionals in their industry, why shouldn’t that professional be you? Before you go out networking though come up with an Elevator Pitch. An elevator pitch is an approximately 30 second explanation of your business and the benefits of using you as a professional.

2. Viral Marketing- Viral Marketing is the same concept as networking except instead of you telling others about your business, it’s your happy customers and friends telling others about your business. Best of all viral marketing is free!

3. Cold Calling- Cold Calling is a very daunting task, but it is very effective. You will be more comfortable with cold calling with practice. Now before you have a panic attack, let me give you one piece of advice regarding confidence levels in cold calling. Don’t be nervous… I want you to keep one train of thought “secure the sale”. That is why you are reading this article, therefore complete your mission. Think of it this way, is the person you are calling going to lose any sleep over you calling them regarding your product/ service? Of course not, so why should you? Don’t worry about what they are going to say, just worry about securing a sale!!

4. Create a Website- This is the most expensive route out of all five marketing ideas, but can work if you are willing to do everything that comes with it and do it right. Just putting a website up on the “World Wide Web” doesn’t mean that people will find it. After all it is the “World Wide Web” there are so many websites out there. If you want to go down this route get some books on SEO (Search Engine Optimization) and PPC (Pay Per Click). These two things are used for marketing online. Very effective if you are willing to do them yourself, or pay the money for a professional to do it. One program that I live by in this stuff is called WebCEO.

5. Press Releases- Another free marketing technique is using press releases. Let the media market for you. There are plenty of press release books and templates out there.

Now that I have told you five of the best marketing techniques, let me tell you about four of the WORST marketing techniques.

1. Phone Book Entries- Think that phone book entries work? They really don’t. There is just too much competition listed in there and much too expensive. Fact is, most of your customer’s will be found using the five best marketing techniques… your customers WILL NOT find you 99.9% of the time!!!

2. Referral Services- Referral Services are not that effective. They are telling people about too many other businesses in other industries to be effective.

3. Direct Mail Marketing- Although Direct Mail Marketing does utilize both marketing steps, it is much too expensive for the average small business. The average Direct Mail Marketing Campaign costs between $1500 and $2500 dollars. That is fourfold the average marketing budget of most small businesses.

4. Door to Door Sales- This is a major time waster, especially for service businesses. Just stay away from this area of marketing. Too many businesses and individuals will ignore you and be quite rude to anybody trying to solicit them by means of door to door sales.

Try to stay away from these marketing techniques. They just don’t work. The good news is though, that the list of good techniques far outweighs the bad, and I just barely touched the surface with this article. Don’t be afraid to experiment with different marketing ideas, just make sure that anything you try out using both steps in marketing. Now enough talking, go out there and get some customers!

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